11 years · 7 platforms licensed · 1 built

Now we’ve built
what programmatic buyers want.

Every screen. Every speaker. Every signal.

HBX
380B+
Monthly Ad Requests
125+
Supply Partners
825+
CTV Apps
29k+
Podcasts
3.5k+
Streaming Radio Stations
100%
Our Own Tech
Core pillars

Three problems buyers are solving for.
Three things HBX was built to do.

Transparency

Every signal visible. Every path validated.
  • Human MediaGuard scans 100% of bid requests — no sampling
  • Human FraudSensor scans 100% of impressions — no sampling
  • Verified supply paths, end to end
  • All oRTB signals passed upstream

Granularity

Target anything. Report on everything.
  • All oRTB 2.6 signals targetable and reportable
  • Near real-time reporting across every dimension
  • Custom metrics and formulas
  • Content, player and app/domain signals

Efficiency

Every request earns its place.
  • Atomic QPS counting — no overages, no silent throttling
  • Traffic shaping applied to every bidder
  • RevCPM efficiency controls
  • Multi-armed bandit optimizations
Inventory

Every screen. Every speaker. Every signal.

Video
315+ Billion
Monthly ad requests
Devices
Smart TVs
Streaming Devices
Gaming Consoles
Mobile Phones
Tablets
OOH TV
Formats
Pre-Roll
Pause Ads
Interstitials
Operating Systems
AppleAndroidRokuSamsungLGPlayStationXbox
Audio
65+ Billion
Monthly ad requests
Audio types
Podcasting
Streaming Radio
In-Game Audio
Text-To-Speech
OOH Audio
Formats
Pre-Roll
Mid-Roll
Post-Roll
Platforms
Spotify Apple Music Pandora Amazon Music Castbox iHeart Deezer Alexa TuneIn

See how each format runs →

Curation & getting started

Buy a pre-built package — or curate your own.

Every dimension below is targetable, reportable, and available on all four deal types: open auction, private marketplace, preferred deal, and programmatic guaranteed.

Content
Genre, show and episode-level signals
Inventory
App bundle, site domain, publisher
Device
Device type, platform, OS, user agent
Geo
Country, DMA, zip code
Supply path
s-chain node count, seller ID, direct vs resold
Economics
Bid floor and rCPM thresholds
Audience
UID and EID syncs via Intuizi
Anything else
Any oRTB 2.6 attribute or request signal
Strategic partnerships

The company we keep.

Human
Intuizi
MaxMind
Nexxen
Triton Digital
AdsWizz
Basis
StackAdapt
Yahoo DSP
Amazon Ads
Simpli.fi
FreeWheel